USA: Peppa Pig Theme Park to Be Opened at Legoland Florida
As announced by Merlin Entertainments (Merlin) today, the world’s first Peppa PigTM Theme Park will be opened at LEGOLAND® Florida Resort in 2022, a stand-alone park offering in Winter Haven. This means guests will need a separate admission ticket for the park. Multiple rides, interactive attractions, themed landscapes, water play areas and live shows will be available to families with children there in the future. Further attractions details are to be announced this summer.
The creation of the park is based on a partnership between Merlin and US toy manufacturer Hasbro, which acquired the Canadian production company Entertainment One at the end of 2019 and with it the rights to the “Peppa Pig” IP brand (cf. EAP news of 21 Oct 2019). Together, Merlin and Hasbro intend to implement further such Peppa Pig attractions as part of an exclusive licensing agreement for several territories.
“As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig. We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia. Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world. It’s guaranteed to be a truly memorable day out for families and something to really look forward to visiting,” says Mark Fisher, Group Chief Development Officer at Merlin Entertainments. (eap)
