Canada: Cirque du Soleil Launches “CirqueConnect” Digital Content Hub for Online Entertainment
© © J-F Gratton/jf@shootstudio.ca
The Cirque du Soleil Entertainment Group cancelled all of its upcoming shows in accordance with the official directives in defense against the worldwide pandemic. In order to offer people at home a distraction during social isolation, the company recently launched its new “CirqueConnect” digital platform, featuring a wide content range for free access. It includes a weekly 60-minute online program to enjoy some of the most awe-inspiring moments from the world-famous Cirque du Soleil shows as well as VR content, web series (e.g. “Behind the Curtain”, “Paint Your Face”), making-of videos, music and special kids content.
“The mission of Cirque du Soleil has always been to provide unique and awe-inspiring experiences. Our shows give our fans a chance to escape into fantasy and imaginary worlds through our stories and unique characters. Now, more than ever, we need to continue to provide wonderment, even from afar, straight into your homes,“ says Sheila Morin, Chief Marketing & Experience Officer at Cirque du Soleil. (eap)
