Canada: WhiteWater & Cirque du Soleil Team Up for Innovative Water Park Concept
Canadian waterslide manufacturer WhiteWater West recently announced its new collaboration with Canada-based Cirque du Soleil entertainment company to develop an extraordinary water park concept featuring live entertainment.
While guests can enjoy the water park in the day, the park and its attractions will be transformed into a show venue in the evening hours for the performance of 15-minute Cirque du Soleil shows. This concept was developed to encourage guests to repeat their visit and generate additional revenue through longer stays and special events. (eap)