China: New “Dream Bund“ Movie & Theme Park in Hengdian Now Open

Dream Bund is an all-new movie & theme park, which opened this past Saturday in the Chinese city of Hengdian (in Zhejiang province, about 300 kilometers south of Shanghai), offering both rides and attractions as well as movie sets for professional film productions. For these, Shanghai’s iconic waterfront district “Bund” was replicated as it looked like in the first half of the 20th century. Planning partner for this large-scale project initiated by the Hengdian World Studios was Legacy Entertainment (cp. EAP 1/2017 & EAP 1/2018). The California-based theme park design studio planned the entire area of 280,000 square meters.

“Capturing the inherent beauty and romance of Shanghai’s yesteryear was the easy part for us. Balancing the operational demands of both a movie studio and a theme park, each complex in and of itself, was not. We sincerely enjoyed our collaboration with Hengdian World Studios, as […] their attention to detail is second to none in the market,” comments Barry Kemper, Partner & Chief Operating Officer, Legacy Entertainment. (eap)