Falcon’s Beyond Activates Advisory Board and Its First Strategic Advisor

(eap) Falcon’s Beyond, a company specializing in immersive storytelling, has announced the formation of its Advisory Board and the appointment of Mike Hightower, former President of Universal Creative (responsible for the design, development, engineering, and production of attractions and resorts worldwide at Universal Destinations & Experiences), as its first Strategic Advisor. This decision represents a significant step in the company’s expansive growth strategy.

As a strategic consultant, Hightower, who has more than 30 years of experience in the industry, will advise Falcon’s Beyond in particular on the development of innovative rides and show systems. His expertise will help to further improve the company’s immersive attractions and strengthen Falcon’s global market presence. He will also support the company in acquisitions, customer relations and building relationships with key stakeholders and potential partners.

Cecil D. Magpuri, CEO of Falcon’s Beyond, was delighted with Hightower’s appointment and highlighted his impressive track record in developing Universal theme parks and attractions, including Universal’s Islands of Adventure, The Wizarding World of Harry Potter. “He is uniquely qualified with the methodological expertise to meet our business needs and perfectly aligns with our vision to create next level entertainment experiences worldwide,” says Magpuri.

Hightower expressed his excitement about his new role at Falcon’s Beyond: “I am excited to join Falcon’s Beyond as the first member of their Advisory Board. I wasn’t planning to work again after retiring from Universal, but after reconnecting with Cecil and meeting his senior team, I felt this role is a perfect fit for me. Falcon’s has impressed me with their innovation, professionalism and collaborative culture. I look forward to leveraging my experience in support of Falcon’s fast paced growth.”

This move aligns with Falcon’s Beyond’s rapid growth, which includes a partnership with Hong Kong-based Raging Power Limited to develop virtual sea life entertainment experiences in China and a global licensing agreement with the Hershey Company for Hershey-themed attractions. Falcon’s Beyond is also involved in projects with Qiddiya Investment Company in Saudi Arabia to design immersive entertainment experiences for Qiddiya City near Riyadh. ■