Falcon’s Beyond Welcomes Toni Caracciolo as EVP Marketing & Branding
(eap) Management news at Falcon’s Beyond Global: the Orlando/Florida-based company, which specialises in global entertainment, consumer experience and technology for projects in the international leisure and entertainment industry, welcomes seasoned marketing expert Toni Caracciolo (photo) to its team in the newly created position of Executive Vice President Marketing & Branding. In this role, Caracciolo will be responsible for the strategic marketing of Falcon’s Beyond’s three business units, Falcon’s Creative Group, Falcon’s Beyond Destinations and Falcon’s Beyond Brands, on a global level.
Toni Caracciolo brings over 30 years of experience in the tourism and leisure industry to the group – her most recent professional roles include marketing lead positions at Visit Orlando and SeaWorld Parks & Entertainment, where she spearheaded the award-winning marketing campaign for the opening of “Antarctica: Empire of the Penguin” at SeaWorld Orlando, among others. In her new role at Falcon’s Beyond, Caracciolo will report directly to company President Simon Philips. “Falcon’s Beyond is a company on a rapid international growth trajectory. I am both thrilled and honored to help bolster awareness for the brand and launch future projects across our multiple lines of business. I’m excited to leverage my deep and diverse industry experience and relationship building to develop marketing programs that elevate the brand’s remarkable story across travel, theme parks, consumer products, entertainment content, and so much more,” said Toni Caracciolo.
Among its most recently completed major projects, the Falcon’s Beyond Group counts the KatmanduTM Park Punta Cana in the Dominican Republic, which officially started operations earlier this year after a soft opening phase. In addition, the development of a dedicated animated series based on the character “Boro the Yeti” (an IP introduced at the original Katmandu park in Mallorca/Spain) was recently announced. Also, Falcon’s just launched its first eCommerce website for consumer products, the Falcon’s Beyond Shop.
The company’s growth across its multiple businesses parallels last year’s news to become a publicly listed company through a definitive merger agreement with FAST Acquisition Corp. II, a special purpose acquisition company founded by Doug Jacob and headed by Sandy Beall. Upon the closing of the transaction, the new combined company will be named “Falcon’s Beyond Global, Inc.” and is expected to be listed on Nasdaq. ■
