Germany: A Strawberry Experience On Hand – Karls Launches New App

During the past months, Karls expanded its digital offerings related to its strawberry experience worlds with live events, which are streamed via the company’s homepage and social media channels. Now Karls combines these offerings and launched the new free Karls-App, which can be downloaded from any common app store. Now, users of the app are able to enjoy the live shows and visit the integrated shop and make use of special offerings and coupons. Additionally, the app offers specials such as recipes and behind-the-scenes views at attractions, rides and restaurants in the Karls Erlebnis-Dörfer locations.

“Around one year we’ve been working on the new digital service together with app specialists from local developers. Our goal was to strengthen the contact to our fans and offer the possibility to experience the fascination of Karls outside of our Erlebnis-Dörfer locations,“ says Nadja Schriever, Head of PR & Marketing at Karls. The Karls app includes a content management system, which offers short loading and waiting times and a user-friendly interface. In the future, annual ticket holders will have the possibility to upload their ticket into the app. (eap)