Ireland: New Whiskey Experience World Comes to County Kerry in 2021

In Summer 2021, the first part of the new whiskey experience world dedicated to the Irish whiskey brand Portmagee will open its doors. The Portmagee Whiskey Experience and Seine Boat Visitor Center will be located in County Kerry in South-Western Ireland and will – besides Whiskey – also feature the regional history of smugglers, fisherman and other local tale.

The main attraction will be a 360-degree immersive cinematic experience, set within a geodesic dome, where guests will be able to experience life on the nearby Atlantic Ocean. Additional interactive elements will be dedicated to the life in the village of Portmagee and how the Whiskey is produced here. British concept design company Katapult has been commissioned with the attraction design, the development of the experience’s narrative as well as with the production and installation of elements.

Phil Higgins, Katapult’s Chief Creative Officer, says: “We’re really excited to have started work on this new attraction for Portmagee. The combination of the high-tech experiences and fascinating stories that we’re building into the narrative, will make this a must-visit destination.” The development of this new visitor attraction will be supported by Ireland’s national tourism development authority Fáilte Ireland.

John Murphy, Co-Founder of the Portmagee whiskey distillery, adds: “We are looking forward to working alongside Katapult and Fáilte Ireland to make this visitor centre a reality. We’re passionate about our whiskey and the village that inspired its creation. It will be a proud moment when we open the doors to our new visitor attraction next year.” (eap)