Italien/Middle East: Red Raion and ASI Enter Strategic Partnership

Italian CGI studio Red Raion has announced a strategic collaboration with Amusement Services International (ASI), which provides end-to-end solutions from design, supply and support for the Middle Eastern leisure and amusement industry. The company’s CEO and board member of the Middle East and North Africa Leisure & Attractions Council (MENALAC), Prakash Vivekanand (photo right) will function as the new content expert for the MENA region to help expanding Red Raion’s CGI content throughout the region’s leisure and amusement sector.

“[…] This region is rapidly becoming an experience-driven industry that is thirsty for immersive and experiential interactive content. We look forward to working closely with Red Raion and the team to help the Middle Eastern developers, investors, theme park builders, and Family Entertainment Center professionals create exceptional customer experiences,“ commented Vivekanand.

Valeria Rizzo (photo left), Red Raion‘s Business Development Director, added: “It makes us proud to have found this kind of compatibility in our professional mindsets. We‘re eager to start helping, together with Prakash and ASI, the Middle Eastern amusement operators who are looking for immersive content for the media-based attractions in their pipeline.“ (eap)