Launch of Crayola Studios

(eap) With the Crayola Experience, the US wax crayon manufacturer Crayola is offering families a leisure experience centred around the well-known brand at five locations in the U.S. – in Easton, Orlando, Minneapolis, Plano and Chandler. Now the company has announced the creation of Crayola Studios, a new division dedicated to the production of various entertainment series. Already announced was the project “The Alien Adventures of Finn Caspian”, for which the company is collaborating with MIMO Studios. The children’s science fiction series will be based on the podcast and book series of the same name.

“As world leaders in creative self-expression, the establishment of Crayola Studios is a logical next step for us, it builds on plans announced last year to develop entertainment content that inspires and nurtures the next generation and helps them develop lifelong creative mindsets. Our unique perspective offers an exciting opportunity for the industry as it searches for stand out new and trusted content that has creativity at its heart,” says Crayola’s EVP Marketing, Victoria Lozano. ■