Merlin Entertainments and RWS Global Announce Entertainment Partnership
© Photo: Merlin Entertainments
(eap) Merlin Entertainments and RWS Global have announced a strategic partnership to develop new entertainment offerings at six Merlin theme parks in the UK and US. The aim of the partnership is to further enhance the guest experience through an expanded live entertainment portfolio.
In the UK, new entertainment formats are to be created for Alton Towers Resort, Chessington World of Adventures Resort and LEGOLAND®Windsor Resort. In the USA, the focus will be on the three LEGO® parks: LEGOLAND® California Resort, LEGOLAND® New York Resort and LEGOLAND® Florida Resort.
As part of the collaboration, RWS Global will develop a total of over 100 new entertainment experiences for these destinations by 2025. These will be based on established show concepts as well as newly created, permanent, and seasonal productions.
“Merlin is committed to providing world-class entertainment for every guest. Through this exciting new partnership, we have the opportunity to continue delivering first-rate entertainment that guests have come to know and love at our resorts and elevate it to an even higher level. RWS Global’s vast network of creative talent, innovative production resources and operational expertise will help us bring bigger and better entertainment experiences to life, ensuring that guests enjoy new, innovative offerings year after year,” explains Kathy Bagshaw, Global Director of Events and Entertainment Operations at Merlin Entertainments.
“We are delighted to join Merlin in building the future of in- park experiences, ushering in a new era of entertainment, and elevating the guest experience at its attractions around the world. By leveraging RWS Global’s worldwide resources, these resorts will deliver more memorable moments and maximise value for guests,” adds Ryan Stana, Chairman & CEO at RWS Global. ■
