Parques Reunidos Names Brad Loxley Regional Operations Director

(eap) The international theme parks & attractions operator group Parques Reunidos, which is headquartered in Madrid (Spain), welcomes Brad Loxley to its management team as new Regional Director of Operations for Europe. In this role, Loxley will oversee the operational processes of a total of 14 parks belonging to the group in Belgium, Denmark, England, France, Germany, the Netherlands and Norway. The experienced leisure professional worked for many years in the Asia-Pacific region, most recently for the Vietnamese Sun World Group. In his position as Chief Operation Officer, he realised projects such as the development of the “Exotica” theme area in the Sun World Hòn Thơm park with a large wooden roller coaster (by Great Coasters) as main attraction, which also generated strong visitor interest for the destination at an international level (read our cover story in EAP 2/2022). From 2009 to 2018, Loxley has been serving Luna Park in Sydney in various leading positions, before that he gained experience as a designer. He will now contribute this extensive expertise to the further development and growth of the leisure destinations operated by Parques Reunidos in Europe.

Samantha Laurent / Photo: Courtesy of Parques Reunidos In addition, the Spanish company also announced the appointment of Samantha Laurent as the group’s new Chief People & Organisation Officer. In this role, she will actively shape and develop the corporate culture with a focus on core values. As an HR expert, Laurent most recently worked for the Swiss medical tech equipment company Unilabs for over 16 years. Parques Reunidos is delighted to welcome Samantha Laurent and Brad Loxley to the team. ■