Second Peppa Pig Theme Park to Open in North Texas in 2024

Merlin Entertainments has announced the development of a new Peppa Pig theme park. After the first park around the pink cartoon character opened in Florida in spring 2022, North America’s second destination of this kind is now under construction in Dallas-Fort Worth, where there is already an indoor play paradise based on the popular children’s series. The new outdoor park, which will be located in North Richland Hills next to the NRH₂O Family Water Park, will offer Peppa Pig fans a variety of rides, interactive attractions, themed playscapes, shows and, of course, the chance to meet Peppa and her friends. Like its predecessors, the park is being built in partnership between Merlin Entertainments and the Hasbro toy company, which holds the rights to the Peppa Pig brand.

“Merlin’s platform and reach continues to grow in the U.S. as we build on the success of the world’s first standalone Peppa Pig Theme Park in Florida. Given the incredible success of our LEGOLAND^® Discovery Center and SEA LIFE aquarium in Grapevine, TX, the North Richland Hills community was a natural next step in our expansion and rollout,” said Chief Executive Officer of Merlin Entertainments, Scott O‘Neil. “Merlin is the definitive partner of choice for brands engaging children, holding the research, care, experience and interest in bringing iconic brands to life through location-based attractions. Thank you to our friends at Hasbro for partnering with us to bring the playful world of Peppa Pig to this vibrant community.” (eap)