Seven and Mattel Bring “Hot Wheels” E-Karting Tracks to Saudi Arabia
Image: Courtesy of Saudi Entertainment Ventures (SEVEN)
(eap) Saudi Entertainment Ventures (SEVEN) – part of Qiddiya Investment Company (QIC), a wholly-owned subsidiary of the Public Investment Fund (PIF) – and toy manufacturer Mattel are joining forces to bring “Hot Wheels™”-themed e-kart racing tracks to six Saudi Arabian cities (Riyadh, Makkah, Taif, Al Madinah, Tabuk and Jazan), following Seven’s announcement earlier this year to integrate indoor e-karting tracks into several entertainment destinations.
“We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem. The partnership with the Hot Wheels brand will bring Mattel’s brand mission to the Kingdom – to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions,” comments Damien Latham, Chief Attractions Officer at Seven.
“Hot Wheels captures the challenger spirit, inspiring everyone to reach their full potential. This ethos aligns perfectly with Seven’s mission to deliver world-class entertainment that brings joy and excitement. More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with Seven to bring ‘Hot Wheels’ across the Kingdom,” says Josh Silverman, Chief Franchise Officer at Mattel. ■
