The Galleria Combines Shopping with Augmented Reality Experience
Image: Courtesy of The Galleria Al Maryah Island
(eap) Visitors to Abu Dhabi’s The Galleria Al Maryah Island shopping centre can now combine their shopping trip with an augmented reality (AR) experience. “G-Quest” is the name of the AR application that visitors can activate on their smartphone by scanning QR codes in the centre. These are scattered throughout the 400 stores, restaurants and entertainment offerings at The Galleria. By entering the stores and completing the AR missions in-store, users can collect stamps and earn tokens. The more tokens they collect, the higher the status they achieve. There are three tiers: silver, gold and platinum. The higher the status, the higher the value of gift cards participants can win in subsequent monthly prize draws. Gift cards with a value of 10,000 AED (over 2,500 EUR) are awarded. More games and AR experiences are to follow soon. ■
