The Messi Experience World Tour Premieres in Miami

(eap) From now on, soccer enthusiasts in Miami (Florida) can experience the “Messi Experience: A Dream Come True”, which is all about the Argentinian soccer star Lionel “Leo” Messi. On an area of over 1,800 square meters, nine thematic installations have been created that immerse visitors in the life and career of the professional footballer. From Messi’s beginnings in soccer in his Argentinian home of Rosario, to his time as a youngster in the FC Barcelona talent factory and his subsequent career at the Spanish top club, through to winning the World Championship with the Argentinian national team in 2022... Interactive multimedia scenes, digital and physical games, 360-degree-projection mapping and artificial intelligence (in the shape of an AI-based conversation opportunity “with Messi”) are designed to allow guests to get close to the sporting icon.

“I am thrilled to be part of this project that allows fans to get closer to my journey on and off the field. Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping my path,” commented Messi, who is currently under contract with Inter Miami in America’s Major League Soccer.

The experience, which is also accessible for wheelchair users, lasts around one and a half hours. In Miami, soccer enthusiasts can explore the attraction during the next weeks. The Messi Experience, which was created by Primo Entertainment in collaboration with Moment Factory, is a traveling format on world tour that will make its next stop in Buenos Aires already in July. ■