13 Jan 2025

Thrill Factory: New Entertainment Centre in Wisconsin

Thrill Factory: New Entertainment Centre in Wisconsin

Photos: Amusement Entertainment Management

(eap) The Thrill Factory, a new entertainment centre, opened its doors in Madison, Wisconsin (USA) at the beginning of this year. Covering an area of some 50,000 square feet (over 4,600 square metres), it offers various activities for families, young people and groups of colleagues. These include a bowling alley with twelve lanes (including four “VIP” lanes), a laser tag arena, escape rooms, arcade games and a themed mini golf course. Visitors can also take a break in a full-service restaurant or in one of the bars. There is a choice of the “Pirate Bar”, the “Tiki Bar” and an adults-only lounge.

The Thrill Factory was born from the idea of Guy Kitchell, owner of attraction design and construction company Thrill Builders, who teamed up with industry consultants Amusement Entertainment Management to bring the concept to life. ■

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