UAE: Meraas and The Void to Bring “Ghostbusters” VR Attraction to Dubai
Today will see the opening of “Ghostbusters: Dimension” virtual reality (VR) attraction – a virtual reality (VR) experience developed in partnership by The Void, Sony Pictures and film director Ivan Reitman located at Dubai’s The Beach boulevard.
For this second installation, the Arab real-estate company Meraas has partnered with The Void. The first site was opened by Merlin at Madame Tussauds New York last year (c.f. EAP news from May 23rd, 2016). Equipped with special VR props, guests immerse into the virtual streets of New York City on track of their ghostly villains.
According to the results of Picsolve’s „Theme Park of the Future“ report on how the latest developments in VR technology will impact visitor demand of leisure destinations in the Middle East released in November 2016, the Ghostbusters experience is expected to have a positive visitor response. The report shows that 87 percent of the surveyed participants indicated that they would more likely visit a theme park providing virtual reality than a destination without such an offer.
In our upcoming EAP issue we present you, dear readers, with a trend report on other exciting VR attractions and experiences. (eap)
