UK: Blackpool Tower to Launch New VR Rollercoaster Experience

The 158 meter high Blackpool Tower is one of Blackpool’s most famous sights and with its current seven integrated entertainment offers (including the Blackpool Tower Dungeon and the Blackpool Tower Circus) it is drawing the crowds (cf. EAP 6/2011). In order to offer visitors new experiences, the fifth floor of the tower building was recently turned into a new entertainment and events space, which will include a virtual reality experience station (with simulation seats) from British Immotion Group soon, scheduled to open this month. Under the name of “The Tower Coaster Blackpool” visitors will be able to experience a virtual rollercoaster ride with views of the cityscape and the coastal line.

“We are absolutely delighted to have partnered with one of the most iconic tourist attractions in England. […] This bespoke experience is taking immersive VR to new levels and we cannot wait to engage further partners with more uniquely created cityscapes […],” comments Martin Higginson, CEO of Immotion Group. (eap)