USA: Exciting New Elevator Experience at Empire State Building
© ©Empire State Realty Trust
The Empire State Building, one of New York City’s most famous sights, recently introduced an exciting new elevator experience for visitors on their way to the 86th Floor Observatory. One-of-a-kind mini-shows with sound, created by design studio Imaginary Forces, will play on the ceiling of the elevator cars both on the ascent to and descent from the platform.
On the way up, the video transports visitors back in time to the construction of the Empire State Building, spotlighting workers, machinery and materials in a fanciful depiction. On the descent, the show prepares visitors for the ride back to New York City streets by showcasing different features of the art deco masterpiece lobby, with distinct features floating in to ultimately form the iconic mural that adorns the Fifth Avenue entrance. “Located at the heart of New York City, the Empire State Building provides fresh, fun and educational experiences,” said Jean-Yves Ghazi, Director of the Observatory. “Our new elevator shows not only add entertainment for our visitors but by putting them on the ceiling, we give each visitor the opportunity to be fully immersed in our world.”
Three elevators feature the new mini-shows so far – the remaining ones will be upgraded over time. (eap)
