USA: Palace Entertainment to Acquire Adventureland Resort in Iowa

The US operating group Palace Entertainment – a subsidiary of the Spanish Parques Reunidos group – yesterday announced its acquisition of Adventureland Resort in Altoona/Iowa. The amusement park was opened in 1974 by Jack Krantz (†) and has been run by his children since his passing 15 years ago. Today, the resort offers a total of more than 100 rides, shows and attractions for all ages and, in addition to the theme park, includes a water park as well as overnight accommodations in the form of a hotel and a campground, a sports bar and a restaurant. The takeover and planned investments on the part of the new operator are intended to prepare the site for the future.

“We are excited about adding Adventureland into our portfolio,” said John Reilly, Chief Operating Officer of Palace Entertainment. “We specialize in parks and venues that create experiences to be enjoyed over a lifetime, from childhood to young adulthood to parenting and grandparenting. We are investing in Adventureland to expand its current lineup to include eight new family rides in 2022, plus two all-new attractions for the 2023 season

The outgoing Chief Executive Officer Michael Krantz adds, “For almost fifty years, our family has worked hard to bring good times to people of all ages who come to the park to create life-long memories. Palace wants to carry these traditions forward so future generations can do the same. That would make our father incredibly happy.” (eap)