USA: Ubisoft & Storyland Studios Join Forces – First Entertainment Centre Planned Announced to Come to France

In Southern-France, around a 40-minute-drive from Montpellier, a new Entertainment Center will be developed by Ubisoft and Storyland Studios as part of the Studios Occitanie Méditerranée. This was lately announced by the two companies. The Studios Occitanie Méditerranée will be a 88-hectares-large mixed-use complex, which will include a professional film studio, different entertainment experiences, as well as a variety of dining and accommodation offerings and is planned to open in 2025. The entertainment concept will be designed by Storyland Studios and powered by Alterface’s cutting-edge gamification technology, “Wander.”

“Studios Occitanie is excited to become the first location for Ubisoft’s groundbreaking Entertainment Center concept. Gaming has grown to become the biggest form of entertainment. It makes sense that we partner with France’s leading game publisher to create a new kind of immersive experience that celebrates gaming culture,” comments Bruno Granja, founder of Studios Occitanie. Mathilde Bresson, Location-Based Entertainment Manager of Ubisoft, says:  “We couldn’t think of a better place to establish our first location than in the region of Montpellier, home of the Ubisoft studio […]. We are eager to bring these experiences to our ever-growing international fanbase, and to new audiences in every country across the globe.”

“We’re proud to be designing a truly next-generation concept that will allow those who grew up in the digital media age to experience Ubisoft’s diverse worlds through three-dimensional immersive storytelling,” says Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios. “Thanks to the Wander technology, we’re creating unlimited opportunities for guests who want to engage with our experience on a deeper level, to do so in an interactive, personalized and ever-evolving way,” adds Etienne Sainton, Product Manager at Alterface. (eap)