USA: Virtual Reality Coaster Experience at LEGOLAND Florida Resort Draws Visitors
After the launch of the world’s first LEGO®-themed virtual reality coaster experience at LEGOLAND Malaysia Resort last year (cf. EAP news from September 20th, 2017), LEGOLAND Florida Resort has also recently opened “The Great LEGO® Race” VR attraction as the park’s first offer of this kind. Visitors can choose whether they prefer to experience the attraction with or without VR goggles – those who opt for the virtual world get immersed into a thrilling race with LEGO® characters.
In Europe, the first LEGO-themed VR coaster can be found at LEGOLAND Deutschland Resort, where it opened for visitors this past Saturday when the park started into its new season. For two of these Lego parks (Germany and Malaysia) the entrance portal to the VR attraction and further theming elements were provided by UK-based Scruffy Dog. In addition, the park has expanded its offer for visitors with further novelties including the new NINJAGO 4D movie, with the objective to tie in the good results of the past fiscal year 2017 with a growth rate of ten percent. A big hit among visitors, the “LEGO NINJAGO The Ride“ 4D dark ride, which was opened last year, has been drawing crowds to the park. “NINJAGO is a strong brand, which is very popular among our guests. More than 1.1 million guests took a ride on this new 4D attraction in 2017 […],” commented Stephan Prien, Marketing Director at LEGOLAND Deutschland Resort. (eap)
