USA: Waterplay and Life Floor Announce Strategic Partnership

Water play equipment specialist Waterplay, which recently formed the new MAKR Group, and Minneapolis-based Life Floor, who is specialized in the production of anti-slip flooring for water attractions, have announced to work together. Effective immediately, Waterplay and Life Floor will use the other partner’s products for the implementation of projects, unless the customer chooses products from an alternative producer.

“We’re thrilled to bring Life Floor to our customers. It just makes sense for our companies to team up and create a playful experience together. Life Floor is really stunning in the aquatic space and a perfect complement to our products and, of course, for customers looking for strong theming. It’s also very fun in that kids play differently on a Life Floor aquatic surface, they’re able to crawl and roll without restriction, or make a game of jumping from tile to tile. With NSF certification, our partners and customers can trust they are investing in a surface that is both durable and safe,” said Kerrin Smith, Vice President of Waterplay.

“We really couldn’t be happier to partner with Waterplay. They’re a leading manufacturer in splash pad design with a team who is incredibly passionate about play. Offering our products together brings the best of both worlds together for aquatic users – unique, imaginative play solutions paired with beautiful, safe surfacing,” added Gwen Ruehle, Vice President Business Development of Life Floor. (eap)