Warner Bros. Consumer Products and SimEx-Iwerks Announce Partnership

As announced at the IAAPA Expo held in Orlando last November, SimEx-Iwerks Entertainment, specialist for 3-D and 4-D attractions, has finalized a licensing agreement with Warner Bros. Consumer Products for the development and distribution of blockbuster 4-D content. From now on, SimEx is able to convert Warner Bros. films and television shows to 4-D experiences for its clients around the world. The long-standing relationship between Warner Bros. Consumer Products and SimEx began in 2005 with the distribution of the “The Funtastic World of Hanna-Barbera” motion simulator experience and was expanded in 2008 with SimEx’ launch of “The Polar Express 4-D Experience”. “Warner Bros. Consumer Products is excited to expand on its strong relationship with SimEx-Iwerks through this new partnership which will offer fans around the world the chance to engage with Warner Bros. films and television shows in an innovative and fully immersive 4D entertainment experience”, said Karen McTier, Executive VP, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. (eap)