Issue 4: July/August 2010

The old adage that the Alps are not sexy in the summertime has been obsolete for years. This is clearly evidenced by the makeovers conducted in regions such as ...

Virtually every marketing handbook confirms that it is up to five times more expensive to win over a new customer as it is to retain one you've already got. So it's no wonder that customer servicing and CRM (Customer Relationship Management) is a topic of repeated discussion ...

As with the Walt Disney enterprise, which already multiplied the success of its own films with its first Disneyland park, Universal also takes the company's hit movies as the basis for the success of its amusment parks thoughout the world ...

Its makers call the European continent's 14th Center Parcs that opened in the Lorraine region of France at the beginning of June the "Village of the Future". It is also the largest facility of its type and is set on establishing new standards in the holiday ...