UK: Drayton Manor and Convious Enter Partnership

Just about two weeks ago, Drayton Manor Resort, which is part of the Looping Group, announced its new themed area “Vikings Land”. To enhance the visitor experience not only with new attractions but also by adaptations to the administrative system, the resort now partners with Convious in order to integrate the provider’s cloud-based all-in-one e-commerce and visitor management solution.

Katy Oram, interim managing director of Drayton Manor Resort, comments: “We are always looking at ways to enhance the guest experience across the resort and the Convious system allows us to do this. The system allows us to have access to unrivalled insights, see real-time performance and make more informed data driven decisions to enable better connections with our customers.”

Andy Povey, managing director UK & Ireland at Convious, explains: “Over 80 percent of theme park web traffic comes from mobile users, making a seamless end-to-end digital journey crucial for venues to deliver high-end customer experiences and drive conversions. Our platform is a next-generation solution created by digital natives and designed especially for experience economy businesses. We understand the nuances and challenges of this industry and have created a solution that can incorporate legacy systems and streamline the digital workflow to enhance performance, improve efficiency and deliver strategic insights that drive results.” (eap)