„WeRobots“ – Attraktion! and MetraLabs Launch New Robot Generation

The young Austrian Attraktion! GmbH (cp. EAP 6/2012) and Germany’s MetraLabs GmbH from Ilmenau recently founded a joint venture (We Robots GmbH) to develop their innovative robot generation “WeRobots”. They launched their new product at MAPIC 2013 (13 to 15 Nov), an international retail property show, in Cannes last week. The newly developed robots are characterized in particular by their group performance skills and their ability to interact and communicate with each other as well as with people. Besides speaking all world languages, the robots are equipped with a 15’’ multi touch screen, an integrated camera, a microphone and a content management system. Thanks to their ability to measure rooms three-dimensionally and to identify humans, the WeRobots can be used in environments such as shopping malls, FECs, brandlands, airports, expos, exhibitions etc. Customization is also possible. “A new era is beginning with the emergence of WeRobots as information and guidance get meaningful for visitors,” says Managing Director of We Robots GmbH Markus Beyr. While the corporate group Attraktion! describes itself as an innovation, development and sales platform for new types of recreational attractions, MetraLabs GmbH specializes in the development and manufacturing of mobile robots. (eap)