Austria: Spa Holding Bundles Marketing Efforts

Three facilities (Bad Schallerbach, Bad Ischl and Bad Hall) that belong to the state-run Upper Austrian Thermenholding GmbH are to be marketed as one family brand in the future: “EurothermeResorts”. As was announced, the group plans on investing ten percent of its total group net turnover of 37 million euros to establish the new umbrella brand. Based on this information, a total of 110 million euros have thus been invested in the expansion and modernisation of the three facilities over the past few years (from 2002 until the end of 2008). (eap)