BRC Imagination Arts Appoints Carmel Lewis as President
Carmel Lewis, new President of BRC Imagination Arts Photo: Courtesy of BRC
Bob Rogers, founder, Chairman and CEO of the global experiential planning and design firm BRC Imagination Arts (BRC), a global experiential planning and design firm, has announced that Carmel Lewis (photo), a 23-year company veteran, has assumed the role of the company’s President. As the industry undergoes significant shifts, Lewis will bring a new perspective to the forefront. Her leadership is expected to be instrumental in navigating the challenges and opportunities posed by industry trends, in order to further strengthen BRC’s position as a leading creative force in the marketplace.
Previously, Lewis has served as BRC’s Executive Vice President and Executive Producer, and has touched nearly every function during her 23-years tenure. She held responsibility for creative and design management, production, business affairs, and project development. Her leadership style is characterized by servant leadership, fostering a culture that supports collaboration, empathy, and the personal and professional development of team members in service of the company’s mission and collective whole. Lewis, who is American but spent several years of her childhood in Europe, has worked on a large variety of projects spanning the brand, luxury, cultural, entertainment and sports sectors and include clients around the world such as Johnnie Walker (read also our article on the Johnnie Walker Experience in EAP 6/21), Las Vegas Raiders, Coca-Cola, Ford Motor Company, Google and Guinness.
“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years. The accomplishments we’ve celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change,” says Lewis.
Bob Rogers adds, “BRC is and has always been an experiential planning and design firm dedicated to translating brand and cultural stories into transformative, human experiences that also drive measurable impact and economic growth for our clients. We have remained an industry leader because we pride ourselves in our ability to not just adapt but lead an evolving world, and there is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead.” ■
