Belgium: BoldMove Nation Introduces New “Raptor Expedition” Walkthrough Concept

BoldMove Nation, the Belgium-based specialist in media-based themed rides and attractions, has added a new walkthrough concept to its portfolio based on the “AR Portal” that the team unveiled at IAAPA Expo Europe in London this year (read also our report “Spotlight London” here in the EAP eReader).

Designed for a 20-minute interactive experience, the walkthrough was developed in collaboration with partner ActiveMe, as was the AR Portal, and is titled “Raptor Expedition”. As the name promises, guests in the walkthrough embark on an adventure journey to earlier worlds by walking through various rooms and using a tablet in them, which reveals their secrets through AR technology and brings dinosaurs & co. to life digitally. Users can not only see them, but also approach them and interact with them in a playful way – although some prehistoric creatures might feel disturbed and suddenly start to attack ... BoldMove Nation calls the experience provided by the walkthrough a “phygital” experience, which in turn is supposed to get by with a small footprint and at the same time offers a high throughput.

“Raptor Expedition is a new generation of walkthroughs with multiple dimensions through a phygital and multisensory approach. Our main mission is to offer something outstanding and impressive to park visitors. We use advanced yet proven technologies and existing modules which can be adjusted towards the venue and visitor profiles to make every installation unique. Our expert team is investing in the brand experience and storytelling so the adventure is convincing from start till finish. It’s a unique combination of a high-level haunted house experience with special effects, and an entertaining adventurous Quest with multisensory approach,” describes Benoit Cornet, CEO of BoldMove Nation, the experience. (eap)