Canada: Cineplex and The VOID Announce Partnership to Develop The VOID Experience Centers in Canada

The Canadian media and entertainment company Cineplex Inc. and The VOID, known for its hyper reality experiences, have recently signed a strategic partnership agreement to open new The VOID experience centers throughout Canada. Under the terms of the agreement, Cineplex now holds the exclusive rights to operate the “The VOID concept” in Canada: Over the coming years, a minimum of five new experience centers is set to open both inside and outside of Cineplex operated properties.

A first location is already successfully operating at Cineplex’s The Rec Room entertainment and gaming center in downtown Toronto, where guests can experience the VR game “Ghostbusters: Dimension”, created by The VOID in cooperation with Sony Pictures and Ghost Corps. By combining state-of-the-art VR technology, physical stages and multi-sensory effects including touch and smell, guests can enjoy a social activity in a hyper reality. At The Rec Room at West Edmonton Mall in Edmonton, Alberta, Star Wars fans will be able to enjoy the “Star Wars: Secrets of the Empire” virtual reality game (from The VOID and ILMxLAB/Lucasfilm) when the location opens later this summer.

“[…] Entertaining people is what we do best and this truly immersive, engaging and interactive experience is a great addition to our growing list of entertainment offerings," commented Ellis Jacob, President and CEO of Cineplex.

“We’re committed to transporting everyone, everywhere on virtual adventures. To deliver on that promise, The VOID will continue to open our unique entertainment centers in key markets and major destination cities. Through our partnership with Cineplex, The VOID will bring immersive VR – through sight, sound, touch, smell and motion – to a broad consumer audience,” added Cliff Plumer, CEO of The VOID. (eap)