Canada/USA: Cirque du Soleil Acquires Blue Man Group

The Canadian entertainment company Cirque du Soleil recently acquired the New York City-based Blue Man Productions company, which is globally known for its boldly colored music, comedy and interactive shows. They are especially known for the award-winning “Blue Man Group Show”, performed in over 20 countries since the founding of the company in 1991. Today, the Blue Man Group operates five resident productions established across the United States as well as one resident production in Berlin/Germany. Furthermore, there is a North American and a world tour.

“[…] We are extremely excited to welcome the iconic Blue Man Group to our portfolio of shows. Their unbridled creativity makes them a perfect cultural fit for Cirque du Soleil. Our extensive marketing research also confirms that Blue Man Group is a strong ‘love brand’ with a solid fan base – something else our two brands have in common,” said Daniel Lamarre, President and CEO of Cirque du Soleil.

The transaction is in line with Cirque du Soleil’s vision for the future to expand globally and diversify its entertainment offering beyond circus arts. Also, the Blue Man Group, founded by Chris Wink, Phil Stanton and Matt Goldman, sees great future perspectives: “Now, we find ourselves on the brink of the next chapter, and we have big ideas for the future. Only a global creative powerhouse like Cirque du Soleil could help us achieve our vision. Their commitment to artistic quality and originality is unparalleled and their creative resources are vast. It is an honor to join forces with their organization,” added Chris Wink. (eap)