Canda/UK: Moment Factory and disguise Team Up

The Montreal, Canada-based multimedia production firm Moment Factory and the technology platform disguise (headquartered in London with offices in the US, Dubai and Asia) have recently announced their collaboration to use their combined expertise in “extended reality” (xR) to create new storytelling opportunities in the music, live entertainment and broadcast industries. Through this collaboration, the two companies aim to create a variety of immersive experiences for musicians and artists in broadcasts, live streams, concerts and other live events, as well as foster innovation n the field of extended reality.

Moment Factory will leverage disguise’s state-of-the-art hardware and software, technical expertise and global network of partners and users, and foster the design and production of comprehensive creative, innovative and immersive experiences. In this way, customers will be able to benefit from new technologies, better tools and an integrated production process when working with both companies, as well as more opportunities for the xR community. (eap)