France: Parc Astérix Introduces Virtual Queuing Platform to Further Improve Visitor Experiences
Being among France’s most popular leisure attractions in terms of attendance figures (with approx. 2.3 million visitors in 2019, cf. Park Report in EAP 2/2020), Parc Astérix has recently introduced the “Qsmart“ virtual queuing technology from British technology provider accesso in order to further optimize the park experience for visitors. In addition, the new platform, which is called “Filotomatix“ in the facility, is a helpful tool to reduce crowds of people in the entrance areas to popular park attractions, complying with the social distancing regulations during the current Corona crisis (cf. “Day X“ special feature in EAP 4/2020).
Park guests can leverage the new virtual queuing option from their smartphones, the download of an app is not required. Alternatively, there is the option to utilize the “accesso Prism“ smartpark wearables, which also allow for a contactless ride reservation. Another advantage of the virtual queuing technology is the dynamic adjustment to unpredictable variables such as guest flow, incremental weather and operational changes, allowing Parc Astérix operators to emply real-time capacity optimization and communication throughout a guest’s time on-site.
“In accesso, we are pleased to find such a forward-thinking partner to help us welcome back our valued guests with safety and security top of mind,” said Sebastien Retailleau, Directeur Général Adjoint at Parc Astérix, and added, “With the introduction of Filotomatix, guests will be freed from physical queues and thus able to enjoy visiting even more of our attractions and shows.” accesso’s CEO Steve Brown said: “Parc Astérix is a truly iconic European park and we are thrilled to be partnering with them to redefine the experience for their millions of guests […].”
New at Parc Astérix – which features six theme areas with a total of 42 attractions and is celebrating its 30th anniversary this year – is also the third themed hotel Les Quais de Lutèce, where visitors can now also stay overnight since the start of the season on June 15, which was delayed due to the Corona pandemic, and thus turn their visit to the park into a short break (see “30 years of Parc Astérix” in EAP 2/2020). (eap)
