GB: Merlin Entertainments Announces Senior Marketing Appointments

Merlin Entertainments recently announced two new senior marketing appointments to lead the development of its global brands.

Ash Tailor (photo, l.), who brings professional experience in retail and marketing from his former positions at companies such as Coca-Cola, Unilever, Vodafone and Britvic, joins Merlin Entertainments as Global Brand Director. He will take over responsibility for global marketing and brand development of Legoland Parks and Legoland Discovery Centres with oversight of brand strategy, product development and customer engagement.

Matthew Williams (photo, r.) has been appointed Global Brand Director for “Midway Attractions“. He will be in charge for setting and implementing brand strategies with product and commercial activations across Sea Life, Dungeons and Eye brands. Previously, Williams worked in leading marketing positions at L’Oreal, Cadbury/Mondelez and Costa Coffee, amongst others.

„[…] Both Matthew and Ash bring with them enormous brand-building knowledge and marketing know-how from FMCG [Fast Moving Cosumer Goods] and retail sectors, which […] will help us consistently deliver amazing experience for our guests […],“ says Mark Fisher, Chief Development Officer Merlin Entertainments. Both appointments will be effective mid-September. (eap)