Germany: Hannover Adventure Zoo Introduces Dynamic Princing for Visitor Flow Management

Germany’s Hannover Adventure Zoo will further optimise its pricing strategy and visitor flow by the complete digitization of the customer journey. The zoological leisure destination has started a cooperation with Dutch company Convious, a leading eCommerce platform provider. Its solution integrates features such as dynamic pricing, which allows prices to be calculated in real time depending on market factors such as weather conditions, demand, capacity, seasonality etc. In combination with a crowd control management system, visitor flows can be optimally directed from peak days to less frequented opening days. Guests can book their tickets online before their visit, select a specific time slot and profit from best prices.

“Working with Convious enables us to offer more than just smart pricing. For example, the software solution also makes it very easy to implement our ‘One Euro for Species Protection‘ project when purchasing tickets, which serves to directly support our species protection projects,“ explains Andreas M. Casdorff, Managing Director of Hannover Adventure Zoo, adding, “We appreciate the dynamic pricing tool developed by Convious as it creates incentives for our guests to enjoy visiting the zoo outside of peak times or to save money by planning ahead.“

“We are very excited to partner with Hannover Adventure Zoo, a well-known leisure destination. We are convinced our technology helps our partner to provide an even better experience for its visitors,“ says Bernard Kochen, VP of Sales at Convious. (eap)