Germany: Name Change of EKO-PLANT to The PAULY GROUP

Germany’s EKO-PLANT GmbH, which specializes in the planning and construction of natural outdoor swimming pools and belongs to THE PAULY GROUP, is now also operating under the umbrella brand of PAULY GROUP, in line with current restructuring measures of the organization. In fact, this means that THE PAULY GROUP GmbH & Co. KG has taken over all employees as well as the operative business of EKO-PLANT GmbH. The products of EKO-PLANT – sewage sludge humification, EKO-PLANT Outdoor Pool PLUS as well as EKO-TERRA – will remain as product brands and will in future complement the diversified portfolio of the umbrella organization, which also includes, among other services, the analysis and optimisation of biological waste as well as a wide range of soils, also for end-consumers. In North Rhine-Westphalia, for example, the Platsch in Ennepetal is a natural outdoor swimming pool converted by EKO-PLANT (cf. EAP news of 15 Mar 2019), in Lower Saxony, the Parkbad Weende was renovated and converted into a natural swimming pool with biological water treatment.

Dipl.-Ing. Stefan Ahrens, Managing Director of THE PAULY GROUP, says: “Last but not least, our aim is to increase brand confidence and awareness. And for us, this begins with a focus on our own strengths, for a long-term and trusting customer relationship. Our services and products will remain unchanged, such as EKO-PLANT sewage sludge humification. All contact persons are also there for our customers as usual. But company-wide, we are using our cross-product know-how even more intensively. We are already looking forward to all the many new ideas, innovations and projects that we can develop from our expertise and curiosity.“

The restructuring is visible in the revised appearance with a focus on the umbrella brand as well as in the new web presence. (eap)