Germany/World: Miles & More Launches Partnerships with Center Parcs & Musement

Frankfurt-based Miles & More GmbH, operator of the award point program of the same name, announced to have expanded its network of over 200 partner companies globally by two new partnerships: with Center Parcs Europe and Musement. From now on, Miles & More members will earn award miles for bookings made for Center Parcs locations – the group currently operates 27 vacation parks in the Netherlands, Germany, Belgium and France. Depending on the type of accommodation, users can now collect up to five award miles for every Euro spent on a CP booking. Until June 30, 2022, even up to ten times award miles can be earned at the start of the partnership. Award miles are credited via the miles credit function in the Miles & More app or as part of the direct booking process at Center Parcs after about six weeks.

Milan-based Musement company, operating further offices around the globe, offers a wide range of activities in over 140 countries. These include wellness and adventure experiences, tickets for sporting events and museum visits, as well as city tours and individual sightseeing tours in many of the world’s most popular vacation regions and major cities. Miles & More members choose their experience on the company’s website and enter their Miles & More service card number when booking. After the experience, the award miles are automatically credited to the mileage account. Normally, members earn four award miles per Euro spent when booking travel experiences. For the start of the cooperation, there is a launch campaign until April 30 that even offers five award miles per Euro spent.

“With our new partners Center Parcs and Musement, we are expanding the offer along the travel chain for our members,“ says Armin Czapla, Senior Director Partner Sales & Ambient at Miles & More GmbH. “As a loyalty programme for mobile people, we are increasing the appeal of the programme with these offers, in which we specifically address the growing needs of family vacations and diverse private trips in our travel-savvy target group. In addition, members are given the opportunity to earn award miles with individual accommodations in nature and feel-good destinations in Europe, as well as experiences around the world.“ (eap)