Hong Kong: New “Monopoly Dreams“ Immersive Attraction Announced for The Peak Galleria

An all-new, immersive attraction, themed after Hasbro’s “Monopoly” board game, is set to open in the third quarter of this year at The Peak Galleria leisure and shopping complex, located close to Hong Kong’s Victoria Peak. “Monopoly Dreams^TM” will become a giant playing surface covering a site of approx. 20,000 square meters in- and outdoors. Holograms, interactive 4D gaming technology as well as Augmented Reality (AR) applications will bring Monopoly’s Hong Kong edition to life.

“Having invested a significant amount of resources to design and create Monopoly Dreams^TM, we highly treasure the establishment of this project. We target to accommodate over 700,000 visitors. Not only we are dedicated to bringing immersive interactive experience for all generations of local Hong Kong, we are also endeavored to offer a new destination for tourists,” explained Gary Chan, Chief Operations Officer of Monopoly Dreams^TM. Casey Collins, General Manager & Senior Vice President Entertainment & Licensing of Hasbro added, “Our exciting partnership with Monopoly Dreams allows Hasbro to further extend the reach of Monopoly to the location-based entertainment sector and provide families and tourists with wonderfully memorable and highly immersive entertainment experiences by stepping into the first, fully immersive Monopoly-themed entertainment attraction,” said Collins. (eap)