Hong Kong Disneyland Publishes Fiscal Year 2015 Results
Andrew Kam
A few days ago, Hong Kong Disneyland (HKDL) published its fiscal year 2015 results. Visited by 6.8 million guests in 2015, the theme park could not reach its record prior-year result of 7.5 million guests. HKDL primarily traces back the declining attendance figures to lower visitation from mainland China and the region. Despite softness in the overall Hong Kong tourism industry, HKDL with 5.1 billion HK dollars (about 596 million euros) generated the second-highest annual revenues since its opening in 2005. The net loss amounted to 148 million HK dollars (17.2 million euros). For the sixth consecutive year already, per capita guest spending increased. The occupancy rate of Disneyland’s two hotels was close to 80 percent.
As HKDL's Managing Director Andrew Kam states, the park will continue to make “significant investments in the guest experience”. Apart from the opening of the new “Iron Man Experience” attraction (cf. EAP News from August 18, 2015), the park intends to launch e.g. new offerings based on the successful “Star Wars: The Force Awakens” movie this year. Furthermore, with the “Disney Explorers Lodge”, the park’s third hotel is currently under construction. The opening is scheduled for 2017 (cf. EAP, issue 5/2015). (eap)
