IAAPA Launches Program Highlights for This Year’s EAS

This year’s Euro Attractions Show (EAS), held from 6 to 8 October at the Svenska Massan in Gothenburg, Sweden comes with an expanded five-day educational program including comprehensive learning opportunities. The general education sessions, which require an additional registration, offer EAS participants more than 15 sessions covering topics like attractions management, revenue operations and profit generation, customer satisfaction, marketing, leadership and developments in emerging markets. Additionally, the education program includes courses focused on government relations and safety (Tuesday, October 6) as well as theming and design (Wednesday, October 7) for the first time. A further highlight at EAS 2015 will be the Leadership Breakfast featuring Mr. Björn Ulvaeus on Wednesday morning. In his speech at Rondo Theater at Liseberg Park the ABBA front man will present his perspective on how to blend entertainment, IP brands and attractions. More than 9,000 attractions industry professionals from around 100 countries are expected to attend this year’s EAS. Read the detailed program and an EAS preview in our next magazine issue, EAP 05/2015. (eap)