IAAPA Welcomes Storm Tussey-Haverly as New Executive Vice President
Photo: Courtesy of IAAPA
(eap) The International Association of Amusement Parks and Attractions (IAAPA) welcomes Storm Tussey-Haverly to its team. Tussey-Haverly will serve in the newly created role of Executive Vice President and Chief Membership Officer. She has extensive expertise in marketing, sales, product development und digital transformation and most recently served as Senior Vice President of Global Commercial Marketing for the travel company Hurtigruten. Prior to joining Hurtigruten, Tussey-Haverly worked as Senior Director of Brand Marketing at LEGO Group, where she supported Merlin Entertainments’ offerings and worked to increase customer visits to its e-commerce lines.
“I am pleased to welcome Storm to the leadership team of IAAPA,” said IAAPA President and CEO Jakob Wahl. “Her expertise in digital transformation, strategic marketing, and leadership will be essential in moving IAAPA forward for our members, ensuring the dynamic and diverse needs of our industry will be served with unforgettable experiences, connections, education, and resources.”
The position of Executive Vice President and Chief Membership Officer was created to provide inspiration and direction for the future of IAAPA’s membership products, services, online functions and research programs. The position also has oversight of the association’s digital touchpoints, including the website and the IAAPA “Connect+“ platform. ■
