JRA Names Sam Xu New Business Development Manager Asia

The planning and design company JRA, which was taken over by the RWS Entertainment group last Novermber, recently announced Sam Xu, former Group Director for the Beijing studio of Thinkwell Group, as its new Business Development Manager Asia. In this new role, Xu will serve as the face of JRA in the region, focusing on the attraction, tourism, leisure, hospitality, retail and municipalities markets in the Asia-Pacific region. He will be responsible for driving growth in B2B experiences, master planning, design, project management, events, productions and services to organizations, while raising the awareness of JRA within the industry.

“While JRA has been working in the Asia-Pacific region for over four decades, hiring Sam further solidifies our commitment to the region and our belief in its potential. Sam will bring a whole new level of service to the Asia-Pacific region. Each client will benefit from the strength of the entire international team, elevating the guest experience and bringing more smiles to visitors across the globe,” said JRA Vice President Chloe Hausfeld.

In the past, Xu was involved in many successful theme park projects, which include: Universal Beijing, Oriental Pearl Tower and Sunac Hangzhou Bay Theme Park. (eap)