Japan: Universal Studios Japan And The Pokémon Company Form Strategic Alliance
(f.l.t.r.): J.L. Bonnier, President & CEO of USJ LLC. and Tsunekazu Ishihara, President & CEO of The Pokémon Company
As was announced by Universal Studios Japan (USJ) and The Pokémon Company yesterday, the two entertainment companies will enter into a long-term collaborative partnership in order to create new, interactive entertainment experiences that will immerse theme park guests into the world of “Pokémon” with innovative technology starting in 2022.
J.L. Bonnier, President and CEO of USJ LLC, says: “Pokémon is beloved by fans around the world. We are honored to have a long-term partnership with The Pokémon Company while developing groundbreaking Pokémon entertainment at Universal Studios Japan for both Pokémon fans and our guests. The globally popular Pokémon characters combined with Universal’s innovative approach to creating authentic and one-of-a-kind theme park entertainment promise excitement for the entire family. Our efforts to develop new guest experiences will continue to help reinvigorate the tourism market.“
The Pokémon Company President and CEO, Tsunekazu Ishihara, comments: “The incredible team at Universal Studios Japan have the creative vision and leading expertise in world-class theme park technology to imagine a uniquely Pokémon experience. For 25 years, Pokémon has curated a legacy of trendsetting innovation while becoming one of the most beloved entertainment brands in the world through video games, animation, and more. This strategic alliance with Universal Studios Japan reflects our commitment to continue delivering the joy of Pokémon in ever evolving ways for years to come. We are looking forward to the day when we can welcome fans from around the world to all enjoy it together.“
Just recently, USJ announced to expand their “Super Nintendo WorldTM” by adding a new “Donkey Kong” theme area (cf. EAP news of 29 Sept 2021). (eap)
