Merlin Entertainments Appoints Linda Zou as Chief Strategy Officer
Photo: Courtesy of Merlin Entertainments
(eap) Merlin Entertainments, the UK-based leisure attractions operator group, has appointed Linda Zou as Chief Strategy Officer. In this role, Zou, who joins the company in February, will lead key programs to accelerate growth and improve efficiency in the core business. Previously, Zou has been serving for ten years at Boston Consulting Group (BCG) as Managing Director & Partner in London, where she led the development and execution of business strategy, commercial transformation, proposition development and artificial intelligence (AI) and advanced analytics programs for leading consumer goods companies in the UK, Europe, Asia and Africa.
“[…] Linda is the perfect executive to lead our organic growth plans and ambitious plans and trajectory. Linda is intellectually curious, a driving force of will and has proven to be an extraordinary teammate. She will be an instant value add to Merlin as she brings a wealth of experience and expertise in strategy, innovation, and transformation in the retail and travel sectors which translates directly into our business and allows her to hit the ground running. This is an exciting time to be at Merlin and it just got better with Linda coming onto the scene,” said Scott O’ Neil, CEO of Merlin Entertainments.
“This is a dynamic time for the leisure and entertainment industry. Customer sentiment and tourism patterns are evolving. New technologies bring new opportunities for innovative guest experiences. Advanced analytics tools can make it easier for frontline teams to respond effectively to the market. I am excited about the opportunities ahead for Merlin, as we bring more data-driven insight to enhance our guest experience, strengthen our core commercial capabilities across the portfolio, and expand our avenues for growth. Merlin has a fantastic set of assets and a passionate, experienced team, and I look forward to working with Scott, the Executive team, and broader Merlin community to grow our brands and bring memorable experiences to even more guests around the world,” states Linda Zou. ■
