Merlin Entertainments and Tencent Announce Partnership
Photo: Courtesy of Merlin Entertainments
(eap) Merlin Entertainments and Chinese technology company Tencent recently announced their partnership for the Chinese market. The cooperation is said to initially focus on the emerging LEGOLAND® Resorts in Shenzhen, Shanghai and Sichuan. By leveraging Tencent’s technologies and Big Data applications, Legoland Resorts in China are expected to provide an enhanced digital guest experience that optimizes park operations. The partnership will also use innovative technologies such as avatar interaction to enhance the guest experience while achieving smart marketing with insights into the consumer behaviour of Chinese tourists.
“Merlin Entertainments has proudly entertained and inspired millions of guests in our attractions throughout China for almost 20 years. As we look forward and continue to invest and grow our presence in the Chinese market, we are thrilled to announce a strategic partnership with Tencent in anticipation and excitement of the launch of the biggest and most innovative LEGOLAND® Resorts in the world. Tencent, the leading digital media company, is the perfect partner to define extraordinary guest experiences through technology and data and we will collaborate to reimagine how to make more memories, bring more happiness and spread more joy to more families together. From avatar interactions to immersive shows, we look forward to introducing LEGO enthusiasts, families and theme park guests to a next-generation digital experience at our new resorts in Shanghai, Shenzhen and Sichuan, as well as the potential for additional attractions,” said Scott O‘Neil, CEO of the Merlin Entertainments Group.
“As a leading technology company with deep digital innovation expertise and extensive user service experience, it is one of Tencent’s major goals to help elevate various industries through digital technology. We hope that this exciting partnership with LEGOLAND® Resorts will maximise Tencent’s strengths in cloud computing, artificial intelligence, big data and other areas to refresh visitor services and create more satisfying experiences for visitors,” adds Dowson Tong, Tencent’s Senior Executive Vice President and CEO of Tencent Cloud and Smart Industries Group. ■
