Merlin Entertainments Extends Ticketing Partnership with accesso through 2026
u.a. das London Eye zählt zu den Merlin-betriebenen Attraktionen, die mit der accesso Ticketing Suite ausgestattet sind.
© British Tourist Authority
With its subsidiary Merlin Attractions Operations Ltd, the UK-based Merlin Entertainments Group has extended its existing partnership with accesso Technology Group – the provider of ticketing and e-commerce solutions for attractions and leisure venues with offices worldwide – through to August 2026. The agreement includes a total of 113 Merlin attractions in 19 countries (continuing) to use the “accesso Passport®“ ticketing suite to optimise both on-site operations and their respective eCommerce operations. Specifically, the solution includes modules such as on-site sales, season ticket management and third-party sales management, as well as simplified access control. For guests to the respective Merlin attractions, the visitor experience will be intuitive and seamless – from the selection of tickets and the advance purchase of parking passes to the advance booking of F&B offers, the reservation of prams and much more. On the operator side, it also offers the possibility to offer revenue-boosting up-sell & cross-sell opportunities across the entire customer journey, as accesso communicates.
“Since 2015, Merlin has worked in partnership with accesso to deliver the latest digital software across our global network, giving our guests an intuitive ticketing solution,“ said Nick Varney, Merlin Entertainments CEO, and continued: “We're pleased to be extending our partnership and continuing to develop and grow our ticketing experience, which puts our guests at the very heart of the customer journey.“
“We appreciate the trust the Merlin team has placed in our long-standing partnership, and we look forward to building upon our successful relationship for many years to come,“ commented accesso CEO Steve Brown. (eap)
