Merlin Entertainments Teams Up with Lappset Creative to Develop New Soft Play Themed Attractions

In order to develop and install new soft play themed attractions, British Merlin Entertainments operating group has partnered with the play equipment specialists from Lappset Creative (a business unit of Finland’s Lappset Group, specialized in themed attractions and play equipment). The first new soft play themed attractions are set to open in late 2018 at different locations operated by Merlin in China and the USA.

“We are extremely proud of having been chosen as the supplier of Merlin’s new soft play themed attraction concept. The value of the agreement with Merlin is the biggest in the history of Lappset Creative. We are thrilled and excited to start working with Merlin in order to bring joy, play and educational activities to children in the upcoming planned attractions,” said Johan Granholm, Director of Lappset Creative.

Mike Vallis, Divisional Director, New Brands, Merlin Entertainments, said: “We are extremely delighted to have partnered with Lappset Creative, one of Europe’s leading providers of themed attractions and family entertainment centers, with our new soft play themed experiences. They have a solid track record of supplying mid-scale parks and indoor attractions and we are looking forward to them bringing our new attractions to life.” (eap)