Merlin, Hasbro & LEGO to Create New Peppa Pig Products
Image: Courtesy of Merlin Entertainments
(eap) Merlin Entertainments, the LEGO Group and toy and board game manufacturer Hasbro announced this week that the popular children’s TV series “Peppa Pig” will be launched on the market in the form of new LEGO® DUPLO® building bricks. This announcement comes just in time for this year’s 20th anniversary of the children’s series centred around the pink piglet. And Peppa Pig fans can not only look forward to the new toy building blocks: a separate Peppa Pig theme park right next to LEGOLAND Deutschland and a new “LEGO DUPLO Peppa Pig” playground at LEGOLAND Billund are also currently under development and due to open this year (read also our EAP News of Oct 26th, 2023).
“Peppa Pig is hugely popular and LEGO fans have been asking us to do a partnership for years, it was only natural that the world’s most popular pig needed to come to life in buildable LEGO sets, so we are excited to finally make that happen with the amazing team at Hasbro,” says Roberta Cardazzo, Design Manager at the LEGO Group.
“Lego Group and Merlin share in Hasbro and Peppa’s goal of designing play experiences specifically for little ones, giving children the confidence to treat every first step as a new adventure and confidently jump into all of life’s muddy puddles,” promises Casey Collins, President of Licensed Consumer Products at Hasbro.
Scott O’Neil, CEO of Merlin Entertainments, is looking forward to the novelties: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the Lego Group for over 18 years and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Guenzburg and our Legoland Billund Resort, as our guests make life-long memories and learn through play.” ■
